Rental of equipment and goods
for business and individuals
Long-term lease with an option
to purchase and short-term rental
Exchange, return, warranty, service, secondhand sale
HISTORY, CURRENT ACTIVITIES AND POSITIONING
Parent company web-site: www.melna.ru
Unfortunately, long-term rent without buy-out is not suitable for companies with stable turnover.
In this case, they want possibility to transfer rental into ownership or purchase it. Current specifics of the classic leasing companies is that some restrictions are imposed on the range of products, and most importantly, on minimum amount of contract costs, which are often several times higher than the amount of the required funding.
That means, there is a dropdown segment of customers with the required financing up to 500 thousand rubles approximately (about $10,000).
We work even with one item of goods, for any period starting from one month, with the option of return and exchange.
We provide service, run stable sales channel for the returned used products.
That means, the complete cycle company is implemented!
For proper work in B2B segment with the option to further buy-out large amounts are required for initial purchase of equipment. Products are purchased at the manufacturing plants promptly upon the client's request.
The American company Rent-A-Center (rentacenter.com) with about 2,500 stores in the U.S.A., Mexico and Canada can be mentioned as an example of business working in the B2B segment. The company is focused only on the individuals, offering domestic products: from cell phones to refrigerators and furniture. There is a unit for working with franchisee in the North America.
For working on the B2C market it is necessary to develop retail points of service, besides having sufficient amounts for purchase of the goods.
Our team does not use the trendy term "decentralization". We understand that it is pointless to create a common platform for services of rental / rental with an option to purchase in our segment of the market. This is due to the different working conditions in each region, personal working environment for each client.
We focus on urgent needs of investors, namely, on their desire to obtain stable profits over a long period of time.
Relying on years of our experience on working in the B2B segment, and borrowing everything significant from foreign projects, we are aimed at implementing the service (RentaCity) for comprehensive customer care in all market segments.
Our task is to implement and expand firstly the service of long-term rental with an option to purchase for B2B, without abandoning the related businesses.
Thus there is a complete cycle of goods circulation: purchase of goods at dealer prices, long-term lease out with an option to purchase, warranty and post-warranty service, sale of the goods in the secondary market or re-lease in case of early termination of the deed.
To offer p2p functionality on lease/exchange/sale of goods. Separately, this line is not viable, but can work well in the overall ecosystem, in which our company will act as the guarantor of deals.
DESCRIPTION OF THE PROJECT
Commercial value to the company:
Technical part and innovation:
TOKEN DESCRIPTION AND FINANCIAL MODEL
RentaCity is a smart contract, Ethereum, written using the Solidity programming language. It allows you to issue tokens in Ethereum network and provides a wide range of options.
REC is a token issued based on the RentaCity contract.
The basic rate: 1 token (REC) is equivalent to 1/1200 ETH.
No initial tokens issue. A token is created upon purchase and will be credited to the investor's purse. Number of REC tokens produced at each ICO step will be strictly limited and correspond to the intended purposes. The amount of the proposed tokens, as well as rates to Ethereum can be adjusted and set prior to each round of financing, after analyzing of the current market situation and summarizing the results of the previous steps.
There is no limit on the maximum number of tokens to be purchased by one person. However, the purchase amount may be limited after adoption of the new law of the Russian Federation.
Tokens will be implemented in several stages. RentaCity reserves the right to offer special conditions of sales to the strategic customers and partners.
Benefits for the investors and the users of the service:
What is Renta.City?
It is a service of providing goods for rent with further purchase. We are going to combine our experience in the B2B segment with a well-known experience of the American
company Rent-A-Center (rentacenter.com) working with individuals.
Why are not tokens issued immediately, but in stages?
Our project requires continuous development, involving several stages and requiring own minimum and maximum amounts of funding (see more details in WP). Moreover,
we want to earn trust of our investors, by showing dynamics of the project development, reporting on each of them.
Why is the softcap amount so small in the first stage?
The thing is that the first stage is a marketing stage, when we try to understand the level of crypto-investors' interest to our project. The recruited softcap will be the marker
of existing interest, and allow us to take the next steps to advance the project.
Why is not it easier to get a bank loan or arrange a lease for a client?
B2B: Unfortunately, banks do not consider professional equipment as reliable security. For this type of goods the security discount is up to 70%. Leasing companies offer
minimum transaction limit from 500 to 750 thousand rubles. Our service works even with one item!
B2C: We will check the individual for the credit reference bureaus, but it will not be a determining factor for the decision on conclusion of the transaction. Increased interest
under agreement compensate for additional risks. Currently, the margins on the lease WITHOUT option to purchase is from 60 to 200% per annum depending on the type
of product and its purchase price. The company's margins on rentals with an option to purchase will be at least 60-80% per annum.
What are benefits for tenants?
The organization or individual will be able to get the goods for rent. Short term rental - for holding for an event. For completing the facility or long-term domestic use - long-
term lease with further purchase.
What is the difference from a bank loan?
Firstly, it is possibility to return the item at any time and/or exchange it for a new one. We will provide the customer with a free service, delivery service and return policy.
In case of early return of the goods the paid sums will be reserved for the client for 2 years, he can use them when concluding the following contracts or purchasing any
new or used products from our company.
The tenant will be able to pay tokens for goods and services inside the system.
ICO stages and minimum funding amounts
We divided ICO process into stages - see more details in Whitepaper.
The list of implementation steps will depend on the total funding volume.
Staff hired to work on the project consists of 5 people:
STILL HAVE QUESTIONS - WRITE AND ASK!
Priority channels for communication - Telegram and Email.